You may have noticed that we’ve got a new look and feel on Around Lake Lure. We’ve launched a new brand identity that embodies the beauty and vibrancy of this place — the clear blue water, the lush mountains of the Gorge and beautiful sunny sky.
With nature at the core of the rebrand, Around Lake Lure used the custom town fonts and designed a new complimentary color palette that draws inspiration from the area itself, with names like…
And even more importantly, we believe our new brand artfully captures the essence and feeling you have when you’re here.
Our goal is to bring people together to celebrate the lake lifestyle that bubbles over in this crazy good place called Lake Lure!
It’s a lifestyle inspired by everything from lazy days on the lake to active outdoor adventure and everything bold and beautiful in between.
We share things that will help you relax and recharge and enjoy life’s journey in and around this great little place: beautiful moments captured that will move you, hiking trails that will inspire you, events that will make every day a fun day and music that will trigger memories of all the magical moments you had at the lake (or those you’re about to make).
We keep you connected to this place that we all love.
It’s a happy place. A fun place. A favorite place … a Crazy Good Place!
What Makes Lake Lure such a Crazy Good Place?
The epic scenery, pristine lake and unrivaled beauty of the area captivate you immediately and make this a nature lovers paradise. Breathtaking features include a sharply rising shoreline, rounded peaks, a rushing river and gorgeous granite outcroppings.
Not to mention …
- 14 rare animal species call the Hickory Nut Gorge area home
- 14.8 square miles of scenic wonder know as Lake Lure
- 24 miles of stunning shoreline
- Miles and miles and miles of trials
- 37 rare plant species call the Hickory Nut Gorge area home
- 75-mile views from Chimney Rock at Chimney Rock Park
- 800 acre Lake Lure
- 1000’s of acres of dense green forests and majestic blue mountains
- 1200 people permanently call it home
And What Makes Around Lake Lure so Crazy Good?
- We cover happy stuff and fun stuff, interesting places, inspiring stories and ultimately want to generate goodwill and create a positive vibe.
- We’ve got hundreds of original photographs and videos showcasing the area that will put a smile on your face and make you say “ahhh”.
- Our comprehensive hiking trail reviews are favorites among our readers and are unmatched in terms of quality and details provided.
- Our Event Calendar is the most comprehensive in our specific area with over 100 big events.
- Oh, and word is out and we’re growing like crazy. Unique users and visits to the site grew by over 200% versus the year prior (#shamelessselfpromotion)!
Thank you for all your support and for letting us call this great place home! We hope to see you around Lake Lure.